Revolution Beauty Group, a multi-brand, multi-category, multi-channel mass beauty retailer is set to float on AIM on the London Stock Exchange.
Revolution Beauty products are sold in some 11,000 doors in established retail partners worldwide, including Superdrug and Boots in the UK, and Ulta and Target in the US.
In addition to a strong retail presence, the Group has a number of global digital partners, as well as its own direct to consumer channel. The Group has onboarded a significant number of new retail and digital partners in 2020 and has a number of new partnerships to be announced in 2021.
The company has seen rapid revenue growth of around 99% CAGR on revenue to FY19 since launch in 2014. In the 14 months to 28 February 2021, Revolution Beauty generated revenue of £157.6 million and adjusted EBITDA of £13.1m.
The Group operates a digital-first strategy and has recently seen a rapid increase in digital growth. Revolution Beauty also says that it can launch new products on a regular basis, testing products on its digital channels, where it has a high level of engagement and feedback, before committing products to retail stores.
Revolution has also successfully leveraged its existing social media channels to achieve a global reach of more than 6.3 million users through its existing social media channels and collaborates with beauty influencers and others in the industry to promote its products and brands. There has been significant success on the Group’s TikTok channels generating around 5.1 billion views using the CreatorRevolution hashtag.
Adam Minto, Founder and CEO of Revolution Beauty, explains: “I started Revolution Beauty eight years ago to start a revolution in beauty. I wanted to make high quality cosmetics and skincare affordable for everyone and now we’re on track to achieve these goals around the world. We have delivered exceptional growth, with a revenue CAGR of over 99% from inception to FY19. Our differentiated business model brings together both online and retail revenues, while our manufacturing and consumer feedback strategy enables us to bring new products to market quickly. This means that Revolution Beauty can quickly respond to the megatrends driving the global mass beauty industry. All of this together with our broad geographic presence and extensive product ranges, means Revolution Beauty is well-positioned to take advantage of the significant opportunities for expansion in a compelling growth market. Today marks a significant milestone for Revolution Beauty and our people. As we work to build a business to match the scale and potential of our brand, I thank them for their hard work to get us to where we are today.”