Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IRUK Top500 Strategy and Innovation Report: 2018

IRUK Top500 Strategy and Innovation Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Visits to fashion sites down 8% year-on-year, says ComScore

Linked InTwitterFacebookeCard
Unique visits to the apparel category dropped by 8% year on year in January, according to the latest ComScore figures. And Next, the top online apparel retailer by visitors, dropped 24% whilst Arcadia Group dropped 7%.

Arcadia-owned Topman, however, saw visitors increase by 28% whilst Asos was up 24% year-on-year, making it the third largest apparal retailer online in terms of unique visitors, says New Media Age, which also reports extensively on feedback it has received from the sector on the new figures:

Jamie Gavin, marketing communications analyst at ComScore, said it's naive for fashion marketers to think they're immune.

"Marketers have to think about online in the same way as offline and consider the importance of branding as well as direct response in order to maximise the number of site visitors.

"For fashion more than anything brands need to make sure they're targeting and putting their brands on the right websites," said Gavin.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter