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Innis & Gunn partner with Flavourly to support increased demand after online sales boom

Innis & Gunn: expanding beer sales online

Brewer Innis & Gunn has agreed a new fulfilment partnership with Flavourly, the online craft beer specialist, that will allow Innis & Gunn to increase capacity and meet growing demand for their online shop. 

Over the past 12 months, demand from drinkers to buy Innis & Gunn’s award-winning beers direct from their online shop has dramatically increased, with sales up over 900% YOY.

The new two-year deal will see Flavourly pick, pack and dispatch orders for next day delivery through their ‘Fulfilled by Flavourly’ model, which also offers shoppers industry leading levels of service. Innis & Gunn will continue to manage their communication with customers and run their own website, which they are also significantly investing in, to deliver an improved shopper experience. 

Experts in the online beer world, Flavourly’s logistics team, packaging, courier relationships and processes have been designed and built specifically to deal with beer and associated glassware, making them a clear choice as Innis & Gunn’s fulfilment partner. The new deal will also support and enable Innis & Gunn to maximise opportunities within this fast-growing retail channel and will enable a reduction in service costs.  

Ali Stewart, CEO, Flavourly comments: “Our ‘Fulfilled by Flavourly’ model is the ideal way for Innis & Gunn to meet the increased demand for their online shop and we’re really pleased to have been appointed as their fulfilment partner. Our delivery services are best in class and we’re looking forward to delivering Innis & Gunn’s quality beer to their devoted drinkers, in a first-class way.”

Crawford Sinclair, Commercial Director, Innis & Gunn adds: “Flavourly are the perfect partner to support Innis & Gunn and our drinkers as our online sales channel continues to grow. The last year has been phenomenal for our online shop, with sales up over 900% and we have invested in our e-commerce strategy to support this shopping trend and better serve our drinkers. Flavourly share the same passion for beer that we do and bring years of experience and expertise, which will elevate both our service and offering.”

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