Close this search box.

Innovative smart mirror brand HiMirror expands its distribution across EMEA

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

HiMirror – a pioneer in developing smart mirrors – is set to expand its distribution across Europe and the Middle East thanks to a partnership with the software-powered retailer, Smartech.

Smartech will be distributing HiMirror Mini Premium in its luxury retail stores across EMEA – including in Smartech’s Flagship stores located in Selfridges (London,), le Printemps (Paris), KaDWe (Berlin), Jelmoli (Zurich), Magasin (Copenhagen), Rinascente (Milan), and Bijenkorf (Amsterdam).

The HiMirror Mini Premium is the latest compact smart mirror, leveraging an array of innovative technologies to provide users with comprehensive skincare analysis, personalised beauty recommendations, as well as access to skincare advice based on the user’s current skin conditions.

The smart mirror is integrated with an intuitive touch screen navigation, and is Amazon Alexa enabled, allowing users to play music, check the weather or order an Uber while getting ready. The HiMirror Mini Premium is the quintessential item for beauty lovers on the go.

Not only do the mirrors help with analysis of the skin, they also provide a number of other integrated features. For example, the mirrors are linked to Spotify and ‘HiTube’ to ensure users are entertained while getting ready. They also feature ‘My Beauty Box’ – a virtual inventory of all the products the user is using.

A Skin Safe feature identifies allergens in your products to ensure healthier skin and avoid reactions and five different light settings help users get make-up ready for various locations, from natural light of the outdoors to brightly-lit offices.

Cin-Yee Ho, the spokesperson for HiMirror, says: “Smartech is home to some of the most innovative brands around the world, and is a strong technology advocate like us. Now, with this partnership, more technology enthusiasts can have access to our devices, and we couldn’t be happier to be a part of the Smartech team.”

“As the digital revolution continues to transform everything from politics to pop music, we want give people who create things a platform to tell their story and shine light on new ideas. HiMirror is the perfect innovation partner for us as we scale up globally,” adds Nathalie Bernce, CEO of Smartech.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on