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Interflora provides customers with real-time visibility of delivery

Image © Interflora

Flower delivery network Interflora, which has over 900 florist members across the UK and Ireland, is working to improve its customer delivery experience by providing complete visibility and personalisation throughout the delivery process.

Through a collaboration with last-mile logistics technology platform FarEye, Interflora aims to enhance the overall customer experience but also bring new value to its florists and delivery drivers alike. By leveraging technology provided by FarEye, Interflora aims to reduce order execution time, fuel consumption, and carbon emissions.

“This collaboration represents a significant milestone for us,” said Nathan Young, IT director of Interflora.

“With the introduction of FarEye, we are taking another great step forward in terms of the underlying technology Interflora utilises. FarEye’s last-mile delivery solution will help us to meet and exceed our customers’ expectations over the coming months and years. From real-time visibility of when an order will be delivered to photos of the product the Interflora delivery experience will be greatly improved as we enable this solution within our network.”

The tech-powered system will optimise the planning, routing, and execution of orders.

“The fresh flower delivery business involves a complicated and time-sensitive supply chain. Moreover, the upcoming holiday season and customer demand for quick deliveries create additional pressure on logistics operations,” added Kushal Nahata, CEO and co-founder FarEye.

“We are proud to partner with Interflora, which has been a forerunner in providing exceptional delivery experiences to customers. With FarEye’s AI/ML-based last-mile platform and Interflora’s extensive reach, we can truly enhance the customer experience.”

In addition to improving efficiency across contact centres, through enhanced workflows enabled by this powerful collaboration, sustainability is also key. Optimal route plans designed by FarEye’s software minimises environmental impact while maintaining delivery efficiency.

Hear more from FarEye in an exclusive Partner Perspective in the newly published RetailX Sustainability 2023 report. Angad Abrol, director of product management at FarEye, explains as ecommerce looks to innovative delivery options to reduce environmental impact – technology can help.

Download the full report here.

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