Marcus Spurrell, head of digital marketing and commerce at Reebok, will address delegates at Internet Retailing 2009 on “Customisation and commerce: Opportunities where the two collide”.
He’ll talk through the development and implementation of key milestones in Reebok’s customisation offering, including the first iPhone app that allows customisation of shoes that can then be purchased online and the Your Reebok ‘design your own from anywhere’ widget that can live in any external environment — for example, on a blog, a Facebook page or MySpace — and allows the user to customise and then purchase without leaving the page.
• Internet Retailing 2009 takes place on Tuesday 13 October at the Novotel in Hammersmith, west London. The full conference agenda, along with speaker profiles, is now available online. Conference delegate and exhibition visitor registration is also now open.
