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Investment in personalisation and cross-channel promotions top UK retailers’ 2014 priorities

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UK retailers plan to invest online in 2014, and have their sights set on making their sites more relevant to individual visitors through personalisation, as well as introducing cross-channel promotions in the year ahead, new research suggests.


Some 41% of those questioned for the Demandware commissioned research said they planned to introduce cross-channel promotions in 2014, the same proportion that said they would embark on personalisation. International expansion and inventory improvements were each named by 38% of respondents, while 36% are looking to market content and 35% will concentrate on m-commerce. Other priorities included social integration (34%), connecting ecommerce and the store (31%), responsive design (28%) and smart TV integration (14%).

But 88% of the retailers question said their existing ecommerce platform did not support their plans, while 36% plan to move to a new ecommerce platform during the course of the year. A third more aim to migrate the following year.

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