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IRC 2016 PREVIEW Workshopping for mobile

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There is plenty to get the juices flowing for those coming to IRC 2016 on 12 October who want a practical insight into how to implement mobile and omni-channel services in the extensive workshop programme.

Here are the highlights for those looking to plan how to get the most from their visit.

Key Trends for 2016: Rise of consumers researching online & buying offline (ROBO)

Consumer interactivity with brands and retailers continues to go through a rapid shift as experiences have become more immersive, higher tech and peer to peer influenced. Shifting away from siloed approaches to seamless online-offline integration, consumers are demanding a streamlined experience when engaging with an organisation.

During this session you’ll hear from the Head of Product Marketing, EMEA for Bazaarvoice, Olav Bus, update on how a new key trend for 2016, the rise of consumers researching online and buying offline, is impacting shopping experiences of today.

Key takeaways:

  • Discover how consumer experiences are shaping brand engagement

  • Learn about the growing importance of consumer generated content

  • Get to know the realities of customer engagement in this evolving marketplace

Writing the future of retail: How to innovate and make your customers love you

The industry is abuzz with talk of innovation – but are you ready to disrupt the market? Are you confident the experience you are offering today is as good as it could be? In this workshop, we will do two things:

  1. Master the basics: Identify areas for optimisation in your current operation – from UX to your loyalty programme to delivery on promise – and build a plan to tackle them

  2. Develop an innovative idea: Using our framework, map your customer journey and brainstorm innovative solutions to take the experience to the next level

Stephen Langford of at Asda, together with Eric Fergusson and Annabel Thorburn from eCommera will lead this interactive workshop.

Key takeaways:

  • Find out how Asda is tackling innovation

  • Score your current experience against your peers and identify areas for optimisation

  • Map your customer journey and brainstorm innovative ideas to take your experience to the next level

Delighting Shoppers with Omnichannel payments

The emergence of ‘omnichannel’ is driving major restructuring within the retail sector as merchants seek to serve the omnichannel shopper, who is keen to buy whenever, wherever and however they want. But despite all the buzz, actual merchant experience in the field is still scarce. Join Myles Dawson, Country Manager – UK, Adyen, at InternetRetailing Conference to share ideas and experiences with other leading retailers, and come away with practical, actionable solutions for delighting your shoppers with seamless omnichannel shopper journeys.

*Please note that attendance for this session is capped and we will contact retailers who have been accepted 1 week prior to the event.

Solving the Internet Retailer’s Dilemma: Turning Anonymous Visitors into Known Visitors

Even the most digitally savvy retailers face down issues acquiring and utilising data on their anonymous visitors: the individual shoppers who visit a site or app without supplying any identifying information, or who check out as “guests.”

In the absence of their email addresses, social sign-in info, or even just their names, marketers can’t personalise offers for, and cannot reach, their anonymous visitors – even those who frequently revisit their sites or apps. And many brands overspend on marketing efforts designed to acquire and reacquire the same anonymous user base over time.

Digital messaging and anonymous user-friendly tactics (such as browser push) can help brands improve personalisation outcomes and lower their customer acquisition costs. By turning anonymous visitors into known customers, brands can increase the size of their reachable audience and start creating personalised marketing strategies to drive those customers to increase their engagement and increase conversion rates. Hugo Vint, Business Development Director, EMEA, OtherLevels shows you how.

Optimise the Path to Conversion: Top Discovery Tactics that Maximise Personalised Product Findability

Today’s digitally savvy consumers are connecting with retailers through multiple channels and expect a consistent and contextually relevant experience at every touchpoint. By creating a complete customer view and eliminating the “you don’t know me” experience of siloed content and product recommendations provides several benefits and is a strategic differentiator amongst retailers. Learn from experts from Certona how to combine proven discovery tactics with more advanced innovations to uncover shopper intent early on and guide relevant discovery every step of the way to purchase.

Key takeaways:

  • The power of a connected omnichannel strategy

  • Transform product discovery with predictive and visual search and navigation

  • Leverage personalised site search to tailor results to each individual based on their profile and behaviour

  • Interactive engagement that uncovers ideal products for in-the-moment needs and shopper traits

Generate greater volume of sales through enhanced offerings such as click and collect

Web Accessibility: Why You Need to Pay Attention Now

Retail is digital and consumers from all walks of life, including those living with disability, are choosing to engage with brands digitally. In the UK and EU, web accessibility is already supported by legislation yet more than 70% of businesses are not fully compliant or following WCAG2 standards. In the US, ADA non-compliance is a key driver of rising web accessibility claims. Every retailer is potentially at risk. Learn what you can do now to be prepared.

Carin van Vuuren, Chief Marketing Officer, Useablenet will talk you through how to make your content accessible to everyone

Key takeaways:

  • Understanding WCAG2 standards

  • What users need and want

  • The role of mobile


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