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IRC 2017 PREVIEW The Analyse and Conquer stream

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The Analyse and Conquer conference stream at InternetRetailing Conference 2017 will focus on customer understanding and satisfaction.

In this stream, speakers will not only explore current analytical processes but also expand on traditional customer analysis by discussing holistic approaches to consumer understanding.

Other speakers will investigate advances in technology including AI, big data, and machine learning. Questions will incldue how big data is being managed and converted into new marketing strategies and how new technologies can better serve both the retailer’s understanding of their market as well as the delivery of customers’ expectations.

The opening keynote address of the conference stream is Daniel Infanger, vice president, international, of Conrad Electronic International, who looks at different approaches to analysing the customer. Speakers in the stream also include Kieron Smith, digital director of Blackwell’s Bookshops, Giles Delafeld, global CIO at Clarks, and Johan Riis Johansen, head of ecommerce services at Coop Danmark.

The stream is one of three that follow an opening plenary address at the conference.

The InternetRetailing Conference, taking place in London on October 5, is the 12th annual edition of the event and this year focuses on energising retail. It runs alongside sister event the eDelivery Conference, and will be held at the Novotel, Hammersmith, London. One pass gives entry to both events with speakers including Giles Delafeld, global CIO, Clarks; Bill Hopkins, executive director of operations and logistics, Trainline; Philip Driver, head of ecommerce EMEA, Canon Europe; and Regis Koenig, director of customer services, Darty.

For further information on the conferences, and to register for your delegate pass, visit

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