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IRC 2017 PREVIEW The Create and Innovate Conference

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In today’s look ahead to InternetRetailing Conference 2017, the focus is on the Create & Innovate Conference.

The Create & Innovate Conference at this year’s IRC 2017 will focus on the need to cut through the noise of competition and customer choice in order to stand out from the crowd.

It will explore how leading internet retailers have done just this, considering too, the traders that are taking a leading role as the opportunities that technology has to offer change fast. The conference will ask how these ‘pioneers’ incorporating are technological advancements and with what results? What are the processes of decision-making leading up to such changes?

Topics are set to include online shopping in tomorrow’s world, explored through themes such as how technology will give the consumer greater options in search and buying strategies, how to encourage a creative culture in marketing, and how new technologies or innovations have benefited the bottom line, as well as how the retail sector will change over the coming 10 years.

The conference opens, following a morning plenary session, at 12 noon with an opening keynote address that explores online shopping in tomorrow’s world, considering issues from voice recognition to virtual reality.

Speakers throughout the conference will include Dave Elston, digital director, European region at Clarks, on building in-house teams of experts to carry organisations into the future (4.15pm), Richard Barnes, chief executive of Select Research on sizing up the consumer and innovating the buying process, and Katie Woodhead, head of business consulting at Attraqt, while Jim Butler, head of global web sales at Games Workshop, will give the closing keynote address, in which he’ll consider how leading retailers are attracting and retaining the next generation of thought leaders (4.50pm).

The InternetRetailing Conference, taking place in London on October 5, is the 12th annual edition of the event and this year focuses on energising retail. It runs alongside sister event the eDelivery Conference, and will be held at the Novotel, Hammersmith, London. One pass gives entry to both events with speakers also including Giles Delafeld, global CIO, Clarks; Bill Hopkins, executive director of operations and logistics, Trainline; and Regis Koenig, director of customer services, Darty.

For further information on the conferences, and to register for your delegate pass, visit

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