Despite the daily commute becoming a prime mobile shopping time, more than half of UK train passengers say the mobile service they get on train is not good enough – and stops them using their devices.
Cobham Wireless, providers of mobile communications systems, reports that 52% of passengers are prevented from shopping and working some of the time during their commute, potentially stopping them from being able to check emails, stay in touch with clients and colleagues or access files remotely.
The survey, conducted by YouGov, which polled more than 2,000 consumers across Britain revealed passengers’ frustrations about the lack of mobile connectivity during their commute or business trip, which was preventing them from working on train journeys. The survey canvassed the opinions of commuters that use train routes throughout the UK, with half of their journeys lasting longer than 30 minutes.
Despite the option to use Wi-fion some train services the results of the survey clearly indicated a strong preference among respondents (51%) to connecting to the internet via their mobile provider compared to connecting to a public Wi-finetwork (36%). When asked why they prefer to connect to the internet using their mobile service, a resounding 63% expressed concerns about the security of Wi-finetworks on trains; also 41% disliked having to share personal information to connect to train Wi-Fi.
The survey also revealed that the quality of mobile phone reception on trains up and down the UK varies. Only 33% of passengers felt that mobile signal reception was good enough to connect them to the internet and up to a quarter (24%) didn’t rate their service at all, stating that mobile phone coverage was poor.
Even train Wi-fidoesn’t make the grade, with only 13% of commuters stating that the service was any good. Another 22% stated that Wi-fiwasn’t available at all on their train route.
Ingo Flömer, Director of Product Management, Cobham Wireless explains: “The research has revealed that in these hyper connected times the majority of commuters expect to be able to connect to the internet on trains via their mobile service provider. Unfortunately, because of a lack of mobile phone coverage passengers find it difficult to shop and work during their business commute, unable to browse the internet, send emails, or even make phone calls.
Flömer continues: “On-board Wi-fidoesn’t live up to expectations either. Rail passengers would much rather stay connected to the internet via their mobile service because it’s more secure and more convenient to use. This is good news for mobile operators and the rail companies looking to improve the standard of service they offer to their customers, giving them the opportunity to satisfy the demand for better quality mobile coverage on trains.”
He concludes: “Passengers are already frustrated with disruptions to rail services caused by delays, industrial action and maintenance, with major works taking place at Waterloo station in London and on services between Cardiff and Newport. These frustrations are compounded by train fares increasing year on year. The results of the study are clear, more investment in mobile phone coverage would go a long way to improving passenger’s train journey experience and ensure they stay connected to work during their busy commute.”