As a decision maker at an ecommerce company, there are many formulas you have to use to make sure everything is running as it should be. In this webinar, we will look at ’retail maths’ and breakdown the formula to ensure you are keeping your brand ahead of the ever-increasing competition.
Nicola Fox, the Head of CRM at Missguided, will be joining us to contribute insights from the fashion sector - outline strategies that work for decreasing, Customer Acquisition Cost, and increasing Customer Lifetime Value.
Watch our 45 minute webinar and learn what the market leaders are doing to stand apart from the crowd.
Head of Content
Sam leads Exponea’s content team within the marketing department. He focuses on planning the company’s content cycles, and supporting his team of writers to deliver relevant, value-driven articles on specialized marketing topics. His work has recently been centered on the math behind online retail’s key metrics.
Head of CRM
Nicola is the Head of Customer Relationship Management at Missguided. She is a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working within the retail sector. Her main focus at Missguided has been to oversee the development of data-driven CRM from batch blast email.
VP of Marketing
Andy leads the marketing team of incredibly gifted regional & digital marketing experts at Exponea. He focuses on new business opportunities and is actively involved in leading his team. Drawing on his passion for the math of marketing, he is able to run, measure and optimize both online & offline campaigns, targeting key prospects and converting them to happy customers in the online retail space.