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Homeware 2021 Sector Report in discussion - Webinar

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The Homeware landscape is changing and not just within the UK but across Europe too. This webinar examines the reasons for this, how ecommerce has started to reshape the market and how the pandemic has accelerated that reshaping.

Within this, we shall be looking at how there are specialist homeware sellers that sell based on design and brand (habitat), those that are selling based on need and changing demand (Ikea), those that are selling as part of a larger range (amazon, John Lewis) and those that are ’new’ entrants looking to be pureplay onliners (Made.com).


Paul Skeldon will be joined by guest speakers to discuss the trends across Europe, across sector, the growth vectors and case study a range of companies showing the different business models in use.

Other discussion topics will include: -

- how the homewares market has developed from being a relatively expensive one-time purchase to something much more democratic, utilitarian and fashion-led
- The rise of key players with their own USP such as Ikea, Dunelm, habitat
- How the market has evolved to cover ’two-man delivery items’ such as sofas and wardrobes as well as the burgeoning ‘carry home; items such as soft furnishings
- How brands have emerged to service particular demographics
- How new brands such as Asos have tapped into selling homewares to lockdown customers and what technology is being used (AR, mobile etc)
- the rise of homewares for zoom
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