Finding new valuable customers is essential to growth. In today’s highly competitive and wide-ranging environment, growth is reliant on standing out from the crowd. This can be achieved by delivering relevant and meaningful experiences to audiences that sit outside the norm.
California-based retail clothing brand, PacSun, took prospecting and customer acquisition to the next level. Making the most of technology such as AI and machine learning fuelled by consumer data, PacSun was able to identify shoppers interested in youth-oriented lifestyle apparel they wouldn’t have found otherwise. This was key for the brand’s development into reaching profitable target consumers beyond their traditional demographic of teenagers and young adults.
Join Rakuten Marketing’s CTO, Dr Neal Richter, who will explain how profiles of users that are most likely to convert and become repeat customers can be built based on audiences’ digital interactions.
Attend the webinar to understand the programmatic method for finding customers who are the perfect fit for your brand, and learn how this approach successfully places consumers at the centre of marketing activity. Dr Richter will also detail how to deliver advertising experiences that are valuable and relevant to consumers, helping them find a new brand they love: yours!
In this webinar you’ll learn:
- The importance of moving beyond antiquated customer profiles, segments, demographics and assumptions
- How using technology that becomes smarter over time enables authentic advertising to be delivered at scale, benefiting both consumers and advertisers
- The ways in which AI and machine learning can model shopper behaviour and create predictive algorithms in real-time bidding environments
- How to get every step of programmatic advertising right: from gathering raw signals, distilling and running them through data-mining and audience-modelling technology, through to finally activating them in advertising systems
