Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Mention Me
ProSKU
Beetle
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

Relevant and Resonant: How Meaningful Shopper Relationships Power Retail Success

Linked InTwitterFacebookeCard

 

Transactional shopper relationships don’t cut it anymore. Leading brands lead with meaning — through values, personalization, loyalty, and service. In this webinar, Jamie Merrick, Head of Retail Insights at Salesforce and Guy Elliot, SVP for the UK, France, South Africa and the Middle East at Publicis Sapient, will share the stories behind these statistics:

  • 64% of shoppers say they feel retailers don’t truly know them: Personalisation is one of the most effective tools to fix this and drive revenue in the meantime: 6% of ecommerce visits include a product recommendation click, but that 6% of visits drive an outsized 37% of revenue.
  • Values and loyalty connect to consumers: Shoppers want experiences and products that connect to them as people — and they want to be rewarded for loyalty. In fact, 66% of shoppers are more likely to purchase if a retailer/brand has a loyalty program.
  • 45% of shoppers are more likely to buy if the retailer/brand gives a charitable donation with their purchase: In a thorough mystery shopping study of 70 stores, nine of the ten top performers had above-average scores in creating an emotional connection.

Is your brand crafting shopper relationships or forgettable transactions? Listen as a brand leader shares their own strategies for meaningful customer success.

 

Speakers:

Jamie Merrick

Director of Strategic Solutions

Salesforce Commerce Cloud





Jamie Merrick is the Director of Strategic Solutions at Salesforce Commerce Cloud. With over 15 years of retail industry experience, Jamie helps brands across EMEA, such as Jack Wills, CT Shirts and Deckers, use innovative technology to create personalised customer experiences. An expert in eCommerce, Jamie has worked at brands such as kitbag, Brora and most recently, American Golf.

Guy Elliott

SVP

Publicis Sapient

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter