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IRUK 500 Argos on the strategy behind its mobile and cross-channel services

For the latest IRUK 500 report, on mobile and cross-channel, we spoke to Argos group communications manager Vikki Kirby to learn more about the retailer’s strategy in this area. It’s a strategy that our research judges has put the general merchandise trader ahead of its competition in this area.

In the interview, we explored how Argos is using its transformation programme to move from being an adept digital retailer towards its stated aim: to “redefine multichannel convenience for a digital age.”

So far the strategy has paid off, as Argos has reported fast-growing sales online, via mobile and using cross-channel services such as click and collect. Now the retailer is leading the march forward with innovative recent ideas that have included the launch of digital small-format stores away from its own premises, from Cannon Street tube station to branches of Sainsbury’s, and a tie-up that enables eBay shoppers to collect their purchases from its high street branches.

Find out more about Argos and its mobile and cross-channel strategy by downloading the IRUK 500 Mobile and Cross-channel performance dimension report here.

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