The 2016 IRUK Top500 Strategy & Innovation Performance Dimension Report has launched. It focuses on how retailers can stand out from the competition in an ever-more crowded multichannel retail market, with innovations that help to improve the customer experience, in areas from delivery and collection, to better search and a new approach to social media. It also focuses on the well-planned strategies that start with customers and underpin successful ecommerce and multichannel businesses.
This report identifies the Top500 UK retailers that are proving most effective in the Strategy & Innovation Performance Dimension. It includees an interview with Emma Mead, digital director at Holland & Barrett, to find out how the health and wellbeing retailer is defining and targeting its audience in order to grow ecommerce sales as the retailer targets £1bn turnover by 2020. It also includes case studies of successful companies in this Dimension, from Amazon and House of Fraser to John Lewis and Debenhams , analysing what their examples say about best practice in this area. In addition, it features 12 hands-on examples of effective approaches that leading retailers and others in related industries are taking.
The InternetRetailing research team explains in two research features, Analysing the Numbers and New Research how they’ve approached the task of measuring, quantifying and grading retailers on their performance in this area. Results are set out in a full listing of the Top100 retailers in this dimension. A strategic overview sets out the context – including what the decision to leave the European Union means for multichannel retailers.
Editor-in-chief Ian Jindal said: “If it goes ahead, Brexit will no doubt come to be seen as one of the great disruptive events of the early 21st century for Britain. This is probably the moment at which multichannel retailers face the most significant strategic decisions they’ve had to make in more than a decade. But it’s from such moments of disruption and uncertainty that innovation can be born. For it’s from considering the needs of the customer as these new circumstances develop that ideas and practices of the future can emerge.
“In this Dimension Report, we’re considering the new leadership questions that face us in this brave new world, as well as mapping best practice in this Dimension across the UK.”
Click here to browse the IRUK Top500 Strategy & Innovation Performance Dimension Report.
