IRX 2013 THE HIGHLIGHTS: The workshops

In the run-up to this year’s Internet Retailing Expo (IRX 2013), we’ll be taking a regular look at some of the highlights of the two-day event, to be held on March 20 and 21 at Birmingham’s NEC.
Today our focus is on the workshops.

Alongside the exhibition and conferences that attract thousands to Internet Retailing Expo (IRX 2013) each year there’s also a full roster of workshops. Each of the 12 workshops is run by a respected supplier to the multichannel industry. Through the workshops, they aim to give retailers new insights and practical knowledge of how systems work and can best be used in order to boost business.

Returning to the workshop programme for the second year is Shutl. In its workshop, chief executive Tom Allason will be exploring how the 90-minute delivery service can help retailers to improve customer profitability.

SLI Systems is bringing Paul Knutton, ecommerce manager of Boden, along to help Chris Edge, SLI customer success manager, explain why site search is important in converting browsers into buyers – and the practical steps retailers can take to optimise site search on their website.

Cloud merchandising and marketing platform provider Amplience is also hosting a workshop for the second time. Amplience marketig director Max Childs said: “Our user experience workshop last year at IRX was very successful, delivering the highest number of registrations we’ve ever had for an event of this type. Feedback from the audience post-event was great, with lots of positive comment to the team.

“This year we will be addressing two of the key topics challenging online retailers today. The first is responsive web design: what is it and will it improve my online experience whilst saving me web resources? The second is how can I drive sales through digital campaigns across my website and other channels? We will be looking at how online retailers can make each campaign more effective and deliver more campaigns across multiple channels.” In The Unconscious Mind – how it affects your customer decision making will be led by Mo Syed, head of user experience at Amplience, and James Brooke, chief executive and co-founder at Amplience.

The other workshops in the series come from: ClickTale, looking at How to give the customers what they want and make money doing it, CitySprint on Delivering customer convenience in a multichannel world, Adestra on Email conversion optimisation, making sure your emails are working hard for you, Ascendant on Rejuvenating bricks by leveraging clicks, Anicca on Winning PPC tactics for ecommerce sites, Apptus on Delivering a tailored shopping experience to each individual visitor, Search Laboratory on Global expansion: how to attract more international customers online. Usablenet on the Principles of omnichannel success, and Computop on Simplifying the challenges of international ecommerce.

Find out more about each of these on our workshop page, where you can also register for the event and book places at workshops.

The workshop programme runs alongside the central exhibition, this year set to feature more than 150 suppliers, and a conference stream featuring expert retail and vendor speakers across six conferences.

IRX 2013 is held at the NEC in Birmingham on March 20 and 21.

We’ll be returning to our conference streams in the weeks to come with an indepth look at each. Follow our series for regular updates on what’s to come at IRX 2013. Our next piece will focus on the exhibition itself, which is set to feature more than 150 suppliers to the multichannel industry.