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IRX 2017 From omnichannel to payments: learn from the experts at the event’s open theatres

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Ahead of InternetRetailing Expo (2017) and sister event eDelivery Expo (EDX 2017) we’re running a series of previews and interviews looking ahead to the event. Today the focus is on the open theatres, where omnichannel, payments and that technology that underpins them will be the focus.

Delegates at IRX 2017 will be able to get up-to-date with the latest technology at a series of open theatres being held at the annual event.

These provide a platform for technology companies to explain their products to retailers, brands and other multichannel and ecommerce professionals attending the event. Visitors to the Digital Payments Theatre, for example, will be able to see some of the solutions that they can use to improve their checkout experience. It comes at a time when removing friction from the payment process is recognised as an important way to improve conversions whether on mobile, desktop or across channels. New markets, too, demand new digital payment approaches. Retailers must offer the relevant currencies and payment methods in order to win business from international shoppers who expect to pay using familiar methods. Payment technology suppliers will take the floor for 20 minute sessions, explaining how their solution works, and to which clients it’s most likely to be relevant. Retailers will also have opportunities to ask and answer questions with the technology provider direct.

In the Omnichannel Experience Theatre, there’ll be a focus on technologies that support retailers and brands as they tackle the challenges of presenting customers with a joined-up experience that stays relevant and consistent even as shoppers move between channels. Technology suppliers, leaders in the field, will explain how their solutions can help retailers to do just that, and how they can use them in the most effective ways.

Both the Digital Payments Theatre and the Omnichannel Experience Theatre will run throughout the two days of IRX and EDX 2017.

To learn more about the InternetRetailing and eDelivery Expo and to register for free, visit and

Attendees can also get a 25% discount on their train fare to the NEC when they book through the IRX or EDX Visitor Info website.

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