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JD Sports Fashion appoints SEO specialist

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Sports clothing business JD Sports Fashion has appointed a search specialist to help improve its online presence and boost ecommerce revenue.

Epiphany Solutions will initially work with JD Sports for six months, following a preliminary review. Work already underway on SEO has seen good results on key search engines.

“We are really pleased with the initial results from Epiphany’s work,” said Chris Bracken, of JD Sports, “and are excited about boosting our SEO as the work continues apace over the coming months.

“JD Sports is a prominent name on the High Street and we are sure that Epiphany will further enhance our online offering and market prominence too.”

Robin Skidmore, cofounder of Epiphany Solutions, said: “We are thrilled to be working with JD Sports as they look for further enhance their presence online and boost overall revenue as a result. We are pleased that initial reports have already yielded very positive results. We look forward to building on these results.”

JD Sports Fashion, a FTSE 250-listed company, has more than 400 stores and a significant share of the sports fashion sector.

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