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JD Sports introduces cashback loyalty app

JD Sports has launched a loyalty app ahead of the busy festive period, which gives shoppers cashback on their fashion and trainer purchases.

The RetailX UK Top500 Elite retailer trialled the JD STATUS app in 10 stores across the north west for eight weeks, following positive responses from customers it will be rolled out across the UK. The app is available to use across 370 UK stores, with plans to expand into Europe.

Arianne Parisi, global chief digital officer of JD Sports, explained: “The successful trial of JD STATUS in Manchester earlier this year received a very positive reaction from our customers and store associates – reflecting the hard work of our teams to design a programme which is straightforward and easy to use.

“We are excited to launch JD STATUS in Great Britain to ensure our customers across the country can enjoy the best that JD has to offer. We want to ensure that our customers are rewarded with the very best incentives and benefits.”

Customers who sign-up for the app will receive 10% cashback on their first purchase and 1% on subsequent purchases. Further benefits will be added as the app is developed, with the “King of Trainers” looking to strengthen its relationship with customers.

“JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands,” said Régis Schultz, CEO, JD Sports.

“Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD STATUS app across Britain is the natural next phase of this strategy. We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.”

JD Sports was ranked Elite in the RetailX UK Top500 for the first time this year.

Download the report in full to read an exclusive interview with Sherilyn Paterson, group operations director at JD Group. The report highlights the multichannel strategy behind the company’s success.

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