Jewel Hut invests in email marketing

The Jewel Hut is using behavioural email to boost its online sales.

The luxury jewellery site, which sells brands including Pandora , DKNY and Swarovski, is targeting increased online revenues through a new email marketing strategy. It is working with email and website optimisation specialist RedEye to introduce the new strategy. Programmes will target both browser abandonment and basket abandonment.

Richard Finch, head of ecommerce at The Jewel Hut said, “We make it a priority to bring quality jewellery to the internet, and it’s important to us that any communication we send to users does the same. We wanted an email strategy that would promote our brand values and help us enhance the online shopping experience.”

Katie Traynier, marketing manager at RedEye, said: “The Jewel Hut sells brands that are very well known to us and we are very much looking forward to helping the company produce a successful email strategy.”