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Jimmy Choo set for omnichannel rollout as part of ongoing transformation

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Jimmy Choo today said it was preparing to roll out omnichannel systems throughout its business in the second half of its current year.

The roll out is part of a transformation plan that has already seen the launch of a responsive website in the light of the growing number of shoppers buying from their mobile devices. SAP is being implemented across the luxury shoe brand’s business. Through the latest stage of that plan the company is introducing omnichannel systems, with a view to improving product availability and inventory management while boosting client engagement.

The investment comes as the company sees “strong revenue growth” from ecommerce. In the year to December 31, turnover reached £317.9bn across the company. That’s 6.1% up on the same time last year, taking currency fluctuations into account. Retail sales, of £207.7m, were 7.7% up on last time. Pre-tax profits came in at £22.1m, from a loss of £8.3m last time.

Jimmy Choo chief executive Pierre Denis said: “”We approach 2016 sensitive to the many challenges facing the sector. Against this background, our teams continue to work hard to execute our growth strategy, without compromising our brand or its luxury position.”

Jimmy Choo also boasts a strong social media following. Its fastest growing social channels are YouTube, with more than 18m views by the end of 2015, and Instagram, with 3m followers.

Offline, the brand said it planned a global footprint of flagship stores “which are designed to be a fuller expression of the Jimmy Choo brand in key locations around the world.”

Already its flagship stores in New Bond Street and Sloane Street, London, are open, along with those in Beverley Hills and Hong Kong. More are now planned for New York, Milan, Paris, Tokyo, Shanghai and Beijing, in a programme that is expected to complete this year. It said sales growth was being led by the Asian region, where brand awareness continues to grow strongly.

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