John Lewis has appointed creative agency Saatchi & Saatchi as its new marketing partner for the company.
According to the retailer, the agency will produce and develop all of the brand’s campaigns including its famous Christmas advert.
These brands include, John Lewis, Waitrose and John Lewis Financial Services.
The creative agency will also support next year’s launch of the new JLP brand loyalty programme, which will see customers being rewarded more when they shop with John Lewis and Waitrose.
The first campaign is expected to be for Waitrose in the autumn.
“We want to thank all of the agencies involved in the recent pitch to become our lead strategic and creative partner across the JLP brands,” John Lewis customer director Charlotte Lock said.
“The process showcased the extraordinary talents of our UK creative industries and the deep affection for our brands, for which we’re very grateful.
“We’re thrilled to be partnering with the talented team at Saatchi & Saatchi in our next stage of growth. As well as sharp strategic thinking and creative excellence, Saatchi & Saatchi’s culture, commitment to inclusion and social impact makes them a great fit for JLP. We’re very excited about what we’ll achieve together”
It is the first time the company has carried out a creative agency pitch process in 14 years for John Lewis and in eight years for Waitrose.
Saatchi & Saatchi managing director Sarah Jenkins added: “John Lewis and Waitrose are extraordinary brands, supported by 74,000 exceptional partners, fuelling an incredible organisation. The John Lewis Partnership is simply one of the most important organisations in British business right now. A business born from purpose, building for the future and wanting to do that in a way that truly services all its customers – old and new.
“As the John Lewis Partnership accelerates into a new and exciting next chapter, we are honoured to be taking on this remit and extremely proud of the creativity and smarts of the entire agency in ensuring we won this pitch.”
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