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John Lewis reports move towards omnichannel shopping this Christmas

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John Lewis customers are taking an omnichannel approach to shopping this Christmas, the department store said today.

John Lewis said click and collect orders were up by 32% in the week to Saturday December 13, compared to the same time last year, while in-store digital sales, made through tablets or kiosks, assisted by staff, rose by 31%. Online sales, meanwhile, were up by 10% on last year.

Across all channels, sales of £150.7m were 0.6% up on the same week last year. But they were 5.8% down on the week that included Cyber Monday.

In the light of increased Black Friday demand, John Lewis said, its distribution systems were performing.

“This is the time of year when all aspects of retailers’ operations are put to the test,” said Andrew Murphy, retail director at John Lewis. “I’m very proud of how John Lewis partners in our shops, distribution network and contact centres have risen to the challenge and continued to deliver fantastic levels of service at their busiest time of year.

“It’s been a solid week of trade, and our results through the whole pre-Christmas period are encouraging. With fewer than 10 days to go until Christmas, it’s still all to play for.”

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