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Joined-up rail travel

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Rail Europe, the travel company that allows travellers to buy their European train tickets online, has launched a new website aimed at making it easier to buy cross-Europe tickets.

For, as Rail Europe’s head of e-commerce Stuart Alldis explained: “Booking a one-leg journey from London to Paris is relatively simple. But when you add another leg to that journey, from Paris to Nice for example, things get much more complex, with hundreds of fare combinations from multiple carriers.”

Rail Europe, the UK representative of French national railway SNCF, brought in Design UK to create the new website. It has a faster checkout system, interactive maps and a navigation system to simplify the customer journey.

Content includes travel guides to destinations, trains, different routes as well as a travel news site. Work on Rail Europe’s SEO means it should now be listed at the top of rail or destination-related searches.

“We’ve worked hard to improve the behind-the-scenes booking process that the customer doesn’t see, but also to simplify the booking form and the way the results are presented.”

Leigh Whitney, managing director of Design UK, said: “When we started working with Rail Europe, the top priority was to compete with the growing army of budget airlines which were enticing customers. Rail Europe wanted to increase its market share across Europe, and position rail travel as a viable, greener alternative to air travel. We created an engaging site that details all the information clearly, making the customer journey as simple as possible.”

Photo: www.freeimages.co.uk

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