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Joules appoints chief customer officer as part of ecommerce restructuring

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Joules has appointed a chief customer officer as part of a restructuring of its marketing and ecommerce teams as it looks to grow the business.

The appointment comes as recently-listed Joules, a Top100 retailer in IRUK Top500 research, continues a growth strategy online, in the UK and internationally. In a trading statement in June, chief executive Colin Porter said the brand was developing as a “fun, family, ‘time-off’ lifestyle brand across multiple sales channels both in the UK and internationally.”

Lysa Hardy will take on the role, in which she will have responsibility for marketing and ecommerce strategies, next Monday. She will report directly to chief executive Colin Porter.

Hardy joins from Holland & Barrett , where as chief operating officer she was responsible for ecommerce, CRM, marketing and PR. Ralph Percival continues as ecommerce director, responsible for ecommerce operations.

Joules chief executive Colin Porter said: “We’re delighted to welcome Lysa to Joules. As a brand, we have a fantastic relationship with our customers and Lysa’s expertise and experience will help us to further develop our thinking on increasing customer value across all channels.”

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