Country clothing brand Joules has launched Living the Good Life, a move into building a community that uses a range of social media to build the strength of the brand. In an email sent to customers, the company explains the idea:
At Joules, life is about more than clothes, we love to live the good life! So we put on our wellies and built a new area on our website that’s packed full of tips for growing your own veg, news on keeping chickens, tasty seasonal vegetables and lots more!
Living the Good Life is signposted clearly from the home page. Love the flowery yellow wallpaper!