Karen Millen is using technology to get a better view of its stock, no matter where it is.
The fashion retailer is using Retail Assist’s omnichannel supply chain solution Merret to gain an omnichannel view of stock. That means it can fulfil orders through the most efficient and cost-effective channel.
Additionally, shop assistants at the fashion retailer are able to use in-store tablet computers to let customers know where individual products are, whether in store or at the warehouse, and order them for delivery to the home or store.
“I’ve always taken the view that the more international the business with a solid omnichannel trading strategy, the more opportunities afforded,” said Mike Shearwood, chief executive of Karen Millen. “Karen Millen has expanded worldwide at a rapid rate, and we wanted a dependable global solution to enhance our complex multi-currency trade, providing us with an integrated and joined up vision of our stock pool, across solus stores, online, and concessions in the UK and overseas.”
Nigel Illingworth, chief executive of Merret at Retail Assist , added; “Karen Millen’s omnichannel vision to maximise the efficiency of their global trading was something Retail Assist was confident to bring into being. The partnerships between the teams was excellent, and we’re proud to continue to support their omnichannel operations.”
