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Kelkoo relaunches itself with aim to be ‘best in Europe’

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Kelkoo today declared its ambition to become, “the best shopping and travel comparison site in Europe.” It has relaunched itself with a new look and a string of new partners as it works to regain the top spot in its market by breaking the price comparison mould.

The shopping and travel comparison site says it has drawn on research that found that only 3% of consumers buy purely on price. It also found that many research their purchases on more than one price comparison website. It now aims to make itself a ‘one stop shop’ for shoppers.

“As a ‘price comparison’ website, we knew that if we were going to be successful in the future we needed to develop a shopping and travel destination that broke the mould of traditional price comparison,” said its chief marketing officer Chris Simpson. “Our goal is to put consumers at the heart of everything we do, offering them great value on every step of the shopping journey.”

The company today unveils its new look and partners in the UK, and will roll out the changes across its 10 European and three international markets by the end of October. That new look includes, on its shopping site, new brands, including very.co.uk and game.co.uk, while users can also seek other people’s opinions from 2.5m consumer reviews, almost 2m expert reviews and more than 2,000 buyer guides. It says it has improved the visual search experience while also adding social media functions.

Its travel site has 40 new partners, including ebookers.com, LateRooms.com and Booking.com. Features include geocoding, allowing consumers to find hotels that are close to places of interest, on Google maps and through advanced filters.

Chris Simpson, chief marketing officer at Kelkoo, said: “The Kelkoo you see today is the result of a huge amount of research and development over the last 18 months. It isn’t just a re-branding exercise – we have questioned everything we do and significantly invested in improving the site. We’ve pulled resources from across our whole business from marketing and product to business intelligence and engineering to make the necessary upgrades and changes so we can become the best shopping and travel comparison service in Europe.”

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