Retail Media Networks have been set-up all over the world. It’s not just the US or Europe – there is lots of innovation in Retail Media Networks in Latin America, Asia, Australia, New Zealand – and we are going to profile some of them here on Internet Retailing.
This week’s profile is one of the biggest names in Retail Media in Italy, ReStore Media. ReStore Media is one of the leading digital partners for the grocery retail in Italy, with over five years of expertise in developing eGrocery. ReStore provides an omnichannel Retail Media solutions for retailers such as as Tigros, Coop, Pam Panorama, Iper, Unes, Bennet, and Despar.
ReStore Media Italy
ReStore works with 40% of Italian grocery retailers across Italy covering 500+ cities and towns. Their Retail Media proposition includes onsite, offsite and instore retail media channels:
- Onsite: Sponsored banners, category ads, and dedicated landing pages directly on retailers’ eGrocery websites to capture consumer attention at critical touchpoints.
- Offsite: Retail Media using retailer 1st party data to drive traffic directly to eGrocery sites on Meta, Google, and leading Italian publishers.
- Instore radio: Tailored audio messaging distributed across over 3,600 stores nationwide, reaching 5.8 million daily users.
- Instore digital screens: dynamic content screens deployed in more than 580 stores and exposure to 750,000 daily users.
- Sampling: Product trials to create direct consumer experiences, delivering up to 83,000 samples in just two weeks.
- CRM Activations: Personalised messages via SMS, email, and WhatsApp to drive loyalty and engagement.
- First-party Data Insights: Advanced segmentation and targeting capabilities based on detailed consumer behavior. Insight reports based on data collaboration done through data clean rooms.
ReStore innovation – the ecosystem model
ReStore have a vertical dedicated Saas software designed for eGrocery websites and apps that manages Retail Media advertising and reporting natively. On top of this, ReStore sell their Retail Media advertising to FMCG brands as a network to create volumes, aggregating dozens of retailers, their traffic and online volumes.
This is an example of the ‘ecosystem model” of Retail Media talked about by Andrew Lipsman of Media, Ads and Commerce: “ecosystem players are now emerging as a new layer of the landscape with the purpose of aggregating mid- and long-tail retailers across key market segments. Ecosystem RMNs have the greatest potential in large but fragmented retail segments with few viable standalone RMNs.”
ReStore also provide insights using data clean rooms to match retailer and brand data. Clean rooms are one of the hottest technology topics in Retail Media. They offer a way to share aggregated rather than customer-level data with advertisers from Retailers. ReStore use the audience data to push activation on programmatic platforms to reach the right client at the right time, given that they know the exact shopper profiles and food habits.
