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Laithwaites invests in multi-carrier capability to support growth

DeliveryX
Image © Laithwaites

Direct-to-consumer wine retailer Laithwaites has chosen nShift as its UK multi-carrier partner, as it works to enhance the consumer delivery experience.

This strategic partnership aims to streamline Laithwaites’ logistics operations, facilitate carrier expansion, and provide customers with “transparency and control” over deliveries.

As Laithwaites continues to grow, the retailer required a scalable delivery management system. nShift’s platform is designed to enable Laithwaites to manage multiple carriers efficiently. This will ensure timely and reliable deliveries for their customers across the UK.

Andrew Hawker, head of logistics at Laithwaites, said: “Choosing nShift as our delivery and experience management partner is a crucial step in developing a more flexible strategy to expand our carrier services and improve the delivery experience for our customers. 

“With nShift’s advanced technology and expertise, we can optimise our logistics processes and provide our customers with more transparency and control over their deliveries. This partnership will undoubtedly support our growth ambitions and help us maintain our commitment to exceptional service.”

Additionally, following the partnership Laithwaites can leverage nShift’s real-time data and analytics, providing insights into their delivery performance. This will enable proactive decision-making and continuous improvement in their logistics operations. nShift’s experience management capabilities will help Laithwaites enhance customer satisfaction by providing timely notifications, and accurate tracking.

Gary Carlile, EVP customer growth at nShift, added: “Our platform combines core and comprehensive components of delivery management with cutting-edge consumer-facing experience applications.  We look forward to working closely with Laithwaites to support their growth, build the experience for customers and enhance their delivery operations.”

Read more from nShift in the DeliveryX Returns 2024 report.

Sean Sherwin-Smith, product director post-purchase at nShift, provides a partner perspective which discusses how unified delivery & experience management (DMXM) strategies can enable retailers to combine excellence in delivery with outstanding post-purchase customer experiences.

The wider report examines how returns are, more than ever, inevitable but manageable.


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