Curated small brands marketplace Not On The High Street is giving customers access to on-demand delivery of more than a thousand gifts and personalised products in as little as 25 minutes, as it partners with Deliveroo.
From 24 September 2024, at least 15 small brands across London will be available to order via the Deliveroo app, under the umbrella of Not On The High Street. There will be more independent brands on the gifting site as the partnership expands.
Leanne Rothell, CEO at Not On The High Street, said: “We are dedicated to championing small brands and connecting customers with the range of high-quality, distinctive and thoughtful products that they offer.
“Not only does this collaboration with Deliveroo offer an incredible opportunity for our small brand Partners to reach a wider audience, but it allows customers to find something special to mark any occasion, even at the very last minute.”
As part of Deliveroo’s drive to support small businesses, this partnership aims to help broaden the reach of these UK independents and bring gifts directly to customers’ doors. For the first time, Deliveroo customers will be able to order personalised gifts on-demand, making the choice of gifts that much more tailored and unique.
Deliveroo’s new ‘give-a-gift’ function which lets customers send gifts to others in just a few clicks, and comes as ‘Deliveroo Shopping’ continues to grow since its launch in November 2023. Consumers can now shop from retailers that sell everything from DIY to homeware, toys, flowers, baby items and gifts. Recent partnerships announced include the likes of B&Q, Ann Summers, Boots, and Screwfix as well as The Perfume Shop due to launch in the coming months.
Eric French, chief operating officer at Deliveroo, said: “We are passionate about helping small independent businesses grow and reach new customers. That’s why we’re excited to partner with Not On The High Street, who expertly curate the best of small brands, making them the perfect partner.
“More and more people are turning to small businesses and independents for special gifts, and our customers will now be able to do just that on-demand. We are excited by the continued expansion of ‘Deliveroo Shopping’, and this latest collaboration shows how we are bringing more of the UK’s most loved brands to our customers’ doors.”
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