Close this search box.

Last minute mobile shopping leading to boom in demand for same day delivery

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

According to data compiled by, the rise in mobile shopping is leading to a nation of last minute shoppers – and this in turn is driving changes in how shoppers look at logistics, with many more wanting same day delivery.

The research conducted by has revealed that the UK tops the list of countries searching for same day deliveries, beating both the United States and Australia and found that while mobile shopping numbers are up, searches for ‘Same day delivery’ have gone up by a similar margin. Mobile shoppers are impatient and that drives delivery options.

In fact, the data shows that 52% said they would specifically choose a retailer that offered same day delivery over those that didn’t and 67% of participants would spend more if it meant they would get same-day delivery.

Interestingly, 36% of respondents stated they would pay £10-15 for same-day delivery when in a pinch, with 34% most likely to use same-day delivery for Valentine’s day, 28% for birthdays, 31% for Christmas and 7% for other occasions.

Men were most likely to use same-day delivery for Valentine’s day, and women would use it for birthdays, while women aged between 26-35 were most likely to opt for same-day delivery.

Queries into same day delivery from retailers peaked several times in 2016. It was most searched for on Google from the 7th to the 13th of February (or just before Valentine’s day), then again at the beginning of May, then from the 14th and 20th of August, just in time for last-minute summer holiday purchases, and finally, just before Christmas, where the search peaked from 14th to the 24th of December. Information for immediate release

With companies, such as Amazon offering same day delivery, and Tesco dipping their toes into one-hour delivery service, consumers are wanting their purchases to land on their doorstep faster than ever.

The food sector would appear to be benefitting most from online retailing, with a 17.6% year-on-year growth, according to ONS. Revealing that it pays to be online, other sectors are also seeing a year-on-year growth in e-commerce sales:

  • Department stores: +8.5%

  • Clothing, footwear and textile stores: +11.7%

  • Household goods stores: +9.2%

  • Other stores: +11.3%

According to Google trends, the most desired purchases to be delivered the same day were flowers, cakes, chocolate and finally balloons.

Tomas Zalatoris, CEO of, has stated the following on the findings: “It comes as no surprise that customers want same-day delivery. With the success of services such as Amazon prime, a consumer’s delivery expectations are getting bigger and the time they are happy to wait for products is getting smaller. Millennials have been brought up alongside the digital boom, where everything is available instantly. Retailers need to be where consumers are, which as Millennials grow up, is increasingly online.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on