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Liberty works to improve the customer experience across channels

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Liberty is redesigning its website as it looks to improve the customer experience across channels from mobile to desktop.

The department store is to introduce content and personalisation technology that will also support its plans to expand into new international markets.

“We offer a very special customer experience in-store so it is important to us that our customers enjoy an equally unique experience online, wherever they are in the world,” said Ryan Thomas, multichannel director at Liberty.

Liberty has appointed Greenlight Digital to deliver a high-end customer experience, using the Demandware platform. The new site will showcase Liberty’s curated brand offering which spans fashion, homewares and fabric. “It was vital for us to find a partner and platform that provides us with best-in-breed technology that can deliver a more relevant and personal experience, while also helping us meet our demanding growth targets,” said Thomas.

Kevin Murray, director of ecommerce at Greenlight Digital, said: “Liberty is an iconic brand with a unique offering. We are very proud to be working closely with them on a range of innovative functions to give their customers the best possible experience and help the business grow.”

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