Budget grocer Lidl will introduce 3,000 exclusive high-protein product bundles on TikTok Shop, as it becomes the first supermarket to harness the social platform.
From 20 February 2025, Lidl will sell the £5 bundles – which are said to be worth £30 – with all proceeds going to the NSPCC.
Lidl will offer exclusive bundles on its TikTok Shop, featuring a selection of high-protein products, including IronMaxx 100% Whey Protein, Snacktastic High Protein Pop Chips, Belbake Protein Pancake Mix, Crownfield High Protein Flapjacks, and Maribel High Protein Peanut Butter.
Additionally, each bundle will include limited-edition Lidl-branded merchandise, such as a microfibre towel and a resistance band set.
Joanna Gomer, marketing director, Lidl GB, said: “Our high-protein range is a firm fan favourite, with more than 150 high-protein products sold in our stores every minute, and our customers across the country taking to social media to share their hauls each week.
“With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
Learn how TikTok has rapidly evolved and has become a contender in the marketplace sector, its journey from social media platform to ecommerce offering has been mapped by the ChannelX European Marketplaces report.
Discover how retailers can reach more than 20mn users in the UK alone, this figure continues to increase as does the length of time the audience spends on the platform.
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