As Lindt opens its first chocolate bar in Bicester Village, the RetailX Europe Growth 3000 2024 report looks at its history, sustainability efforts and personalised packaging.
Chocolatier Lindt is based in Switzerland, but it’s the German version of its website that is ranked Top50 in Growth 3000 research.
The roots of the Lindt & Sprüngli chocolate business go back to 1845, when David Sprüngli and his son Rudolf first sold a solid bar of chocolate in their Zurich confectionery shop. It merged with the Lindt family confectionery business in 1899. Today the chocolate brand sells online to shoppers around the world, and through about 500 shops and a network of thirdparty distributors and retailers. In 2023, the Lindt & Sprüngli Group reported sales of CHF 5.2bn.
On its German market website, Lindt enables shoppers to buy from a range that includes gifts, pick and mix, and chocolate collections. They can navigate the website using search or narrow down the range using filters including price, brands, chocolate type or packaging format.
On the product page, they can choose to personalise chocolate packaging, read the product description, see ingredients and nutritional information and a choice of zoomable images. Shipping information is shared on the page. In Germany, standard shipping time is between two and three working days and delivery is free when shoppers spend €25. Refrigerated shipping is also available in summer, at a small extra cost. Shoppers can save items to a wishlist.
On the landing page, shoppers can also sign up to the newsletter, check payment options – including PayPal and local payment options including Rechnung – payment by invoice. They can also click through three social media platforms – Facebook, Instagram and YouTube – as well as viewing @ lindt_germany images on an Instagram gallery on the website. Its largest following is on Facebook, where it has 7.1m followers for its German language page, which includes promotional images and videos as well as serving suggestions.
Lindt flags up sustainable procurement alongside fast delivery. It gives further details of its sustainability strategy on a dedicated page, including the aim of sourcing all of its cocoa products through its own farming programme or other sustainable sources by 2025. It also shares details of programmes to reduce emissions, use sustainably cultivated hazelnuts and more.
Customers can find out more about the brand, including its sustainability achievements, on a World of Lindt section of the website, and they can register to join a MyLindt bonus club, with benefits and offers both online and instore.
Throughout the pages of the Europe Growth 3000 report 2024 report, we scrutinise how these 3,000 retailers, brands, and marketplaces innovate and add value to their operations amidst persistent external economic challenges.
Delve into case studies spotlighting pioneering efforts by companies such as Alpkit, King Jouet, Top Secret and Elbenwald illustrating how they navigate and thrive within the evolving retail landscape.
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