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Loaf Partners with Cylindo to introduce 3D product visualisation to develop online furniture shopping

Loaf: bringing better sofa shopping online

The UK-based D2C brand Loaf has partnered with Cylindo to enhance its online furniture shopping experience with high-quality 3D product visualisation and 4K zoom, to bring products closer to customers.

Loaf’s aim is to make online furniture shopping as simple and as hassle-free as possible. As a tech-savvy e-tailer, online has always been an important part of their business. However, since the outbreak of the pandemic, e-commerce has become table stakes. COVID-19 has greatly accelerated the transition to digital. As a result, Loaf has witnessed a doubling of its YoY online sales.

To redefine the website experience, Loaf has focused on creating an immersive experience, with 360° views and crisp zoom that allows customers to choose the right colors, materials, and finishes.

“The challenge we tried to solve working with Loaf was very much about giving their customers a real premium experience, engaging with the Loaf products online in a way that can support Loaf’s brand and story,” says Jasna Trengoska, Head of Customer Success & Support at Cylindo. “Cylindo’s technology allows for the creation of high-quality product visuals showing a full 360° product view of every available product configuration, as well as a 4K close-up of product materials and textures. This not only creates the “Wow” effect for potential customers using the Loaf website, but it also helps drive higher conversion rates.”

One of the biggest challenges for Loaf was how to visualise 100,000+ products in the quality and time frame they require. Previously, they managed all of their assets manually, storing thousands of images in one media library, then repurposing, formatting, and uploading them, a daunting and time-consuming task. Loaf’s team knew they needed to find a scalable solution.

“Choosing Cylindo to provide the right solution with a good ROI, we wanted a partner who would fully understand Loaf’s problems and who would accurately reflect and represent the products but also would be able to scale up with us, regardless of the number of models we have,” adds Louis Adamou, E-commerce and Technology strategist at Loaf. “Moreover, Cylindo understood the pressures that we were facing in terms of resourcing for product launches and asset management.” –

Loaf launched the updated product pages at the end of April, providing customers with an engaging furniture shopping experience. Using Cylindo’s 360 HD Viewers and Content API, Loaf can maximise the ROI by leveraging the 3D assets for different channels and platforms. In addition to the enhanced online buyer journey, Loaf will use the 360 HD Viewers in their showrooms — ‘Loaf Shacks’, to create an endless aisle experience.

Entering a new decade, Loaf is dedicated to digital excellence that will future-proof their business. “Loaf’s mission is to make the customers’ experience amazing,” says Adamou. “We treat our customers just how we want to be treated, and Cylindo supports and works towards that mission as well. But most importantly, we realised that Cylindo represents the future of the furniture industry and we knew that by partnering with Cylindo as quickly as possible we would be one step closer to that future.”

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