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L’Oréal introduces in-home AI skincare assistant

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L’Oréal has introduced a new device which uses AI to offer customers to create personalised beauty products in their home.

Unveiled at the Consumer Electronics Show, the Perso’s “Smart Skincare System” can take into account a range of personal and environmental factors about the consumer and then create a new skincare formula from cartridges installed in the device.

Customers take a photo of their face with the Perso mobile app, which L’Oréal’s proprietary ModiFace technology then analyses to determine the user’s skin condition. It then uses geolocation data to take into account local environmental conditions. The user also inputs their personal skincare preferences and concerns.

Perso, which weighs just over one pound and is 6.5 inches high, then creates a personalised skincare product and disposes a single dose of it. The device will be able to assess the user’s skin condition over time, letting the user know what is working.

The device will later add capabilities to create custom formulas for lipstick and foundation, as well as the ability to incorporate real-time trend information.

L’Oréal will launch Perso in partnership with an unspecified one of its skincare brands in 2021.

Nicolas Hieronimus, L’Oréal’s deputy chief executive officer, said: “Building on our deep scientific heritage and leadership in innovation, L’Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision.

“We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”

Guive Balooch, head of L’Oréal’s Technology Incubator, said: “L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalised technology directly into the hands of our consumers.

“We know that customisation relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it.”

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