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Lovehoney appoints new chief executive as founders step back

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Lovehoney has appointed a new chief executive as founders Richard Longhurst and Neal Slateford take a step back from the online sex toys business.

Sarah Warby, who is a former Heineken marketing director and also used to work at Sainsbury’s, will take the helm at Lovehoney, which turns over more than £100m a year and is ranked Top250 in IRUK Top500 research, in September. The move follows Telemos Capital’s move to take a majority stake in the business in 2018.

Warby said: “Lovehoney is a company with an enviable brand reputation both in the industry and with its customers. I’m excited to be part of the next chapter of this amazing growth story and believe we can fulfill Lovehoney’s ambitions for global category leadership. I’m looking forward to joining and getting to know the many talented people that have helped Lovehoney achieve its impressive growth so far.” 

Longhurst and Slateford will step down from the day-to-day running of the business, but will remain as directors on the Lovehoney board alongside Philippe Jacobs and Jacob Polny from Telemos Capital.

Longhurst and Slateford, co-founders of Lovehoney, said: “When we started Lovehoney 17 years ago, we never imagined it would grow to be a £100m turnover business and help so many people around the world have more fun in the bedroom. We’re thrilled that Sarah is joining Lovehoney to take the business to the next level. Having someone with her quality and breadth of experience is a real asset to our company and we look forward to watching Lovehoney develop further under her leadership.”

Image courtesy of Lovehoney 

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