Loyalty schemes boost online spending and in-store visits, according to a new study.
A poll of 528 UK retailers carried out by Trusted Loyalty Partners suggested such schemes boosted online basket values by an average of 120% and in-store footfall by 185%.
Chris Heather, director at Trusted Loyalty Partners, said: “We believe that this is still a largely untapped area, with potential to be really beneficial to both retailers and to those taking part in the reward scheme.”
Some 78% of the retailers questioned said they had had a loyalty scheme in place at some point, and 63% of those said they were successful in driving footfall to store, with the average footfall up by 185%. Loyalty schemes were thought to have boosted ecommerce basket sizes by an average of 120% – with only 4% of respondents saying they hadn’t seen an increase in online spending since they launched a loyalty scheme.
