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Loyalty schemes boost ecommerce spending by 120%: study

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Loyalty schemes boost online spending and in-store visits, according to a new study.

A poll of 528 UK retailers carried out by Trusted Loyalty Partners suggested such schemes boosted online basket values by an average of 120% and in-store footfall by 185%.

Chris Heather, director at Trusted Loyalty Partners, said: “We believe that this is still a largely untapped area, with potential to be really beneficial to both retailers and to those taking part in the reward scheme.”

Some 78% of the retailers questioned said they had had a loyalty scheme in place at some point, and 63% of those said they were successful in driving footfall to store, with the average footfall up by 185%. Loyalty schemes were thought to have boosted ecommerce basket sizes by an average of 120% – with only 4% of respondents saying they hadn’t seen an increase in online spending since they launched a loyalty scheme.

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