Today we consumers – for after all, we are all consumers too – are well accustomed to shopping online. The novelty of a new form of shopping has long worn off and today we expect to shop wherever it suits us. Technology has brought flexible retail within our grasp, so we expect to shop flexibly. And retailers who don’t deliver on that front will increasingly find that they are left behind.
In this supplement, therefore, we’re looking at the changing patterns of how people shop, and how innovative retailers are adapting to match their expectations. Shoppers today can and increasingly do shop not through one shopping channel or another, but across channels. We’re finding out how that cross-channel customer is driving future development.