The September edition of our magazine focuses on the challenges of achieving a truly omnichannel experience. While many retailers are focusing primarily on enhancing the online experience and honing their pitch to the burgeoning mobile market, some of the best practitioners are also realising the benefits that digital technology can bring to their stores.
In this issue you will find:
- How Dixons Carphone is deploying iPads for staff and using an augmented reality app to increase conversions
- How Marks & Spencer is working with Microsoft to enhance the in-store experience through AI
- Analysis on the UK’s wave of store closures and how retailers and the government are fighting to save the high street
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