Welcome to the latest Internet Retailing supplement, where this month we’re looking at ecommerce platforms. In the coming pages we’ll be examining key issues and questions for retailers considering investment in this cornerstone of their online business. Whether cross-channel or pureplay, it’s a reality for most retailers that they are already or will inevitably trade through more than one channel. The rise of mobile commerce adds flexibility to the customer experience – but complexity to the trader’s job.
