As John Lewis announce that the majority of online shoppers are visiting their website via smartphone, rather than desktop or laptop, the November edition of the InternetRetailing magazine explores whether the latest m-commerce developments mean the end for mobile apps and whether there’s a disconnect between what users want and what retailers offer.
Elsewhere, we dissect the benefits of “Scan and go,” how location is impacting upon m-commerce, how mobile computers help streamline operations and help retailers empower their disengaged staff, and the future plans for Debenhams as they reshape their store estate and online presence.
