This issue focuses on the challenges and opportunities of omnichannel, as new platforms offer valuable new channels to reach customers. Retailers need to achieve a seamless experience across mobile, web and bricks-and-mortar while taking advantage of the individual strengths of each channel.
In this issue you will find:
● How Italian fashion retailer YNAP is using personalisation and mobile apps to build new connections with customers while experimenting with AI for price optimisation and targeted marketing
● How the likes of Specsavers are embracing digital to enhance their in-store experience
● Highlights from our Strategy and Innovation report, including the impact of Brexit on consumer spending and confidence
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