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The Multi-channel Customer – September 2009

Welcome to the first of a series of Internet Retailing supplements. Each will explore key areas, big ideas and new developments in the fast-growing world of e-commerce. In this first supplement we take a good hard look at the multichannel retailer, assessing the opportunities and challenges that lie ahead for those that are to succeed in taking what they do well in the high street shop or the catalogue, to the new frontier that is online.

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