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Majestic partners with Uber Eats as it grows on-demand delivery


Specialist wine retailer Majestic has teamed up with Uber Eats to offer its customers rapid delivery services in eight UK locations, with a full roll-out by October.

As part of its wider work to expand delivery services, Majestic stores in Birmingham, Brighton, Cambridge, Clapham, Esher, Notting Hill, St John’s Wood and Westbury-on-Trym will offer the 20-minute on-demand option.

“Our mission is to help people discover and buy wines, beers and spirits they will love, and this partnership with Uber Eats will allow us to deliver to even more households whenever they need us,” explained Rob Cooke, chief operating officer, Majestic.

“We know that our online customers value the flexibility of shopping the stock available at their local stores in real time – now they have the added convenience of being able to get our award-winning wines delivered to their doorsteps in as little as 20 minutes. It’s a combination we know our customers will love and we are looking forward to rolling out the partnership with Uber Eats across the UK.”

Another way Majestic has worked to grow its direct-to-consumer business is through its successful subscription offering. In May, Matthew Gaunt, former customer director, Majestic Wine, told the packed auditorium at the SubX World conference how key its subscription service is.

“It’s a very attractive channel because it is scalable. It increases loyalty and retention, and actually it is a way of getting people in,” he said.

“What you’ve got to do is deliver a transparent value exchange. Our universe is people who are interested in wine, then we have to engage with those people, be part of the conversation.”

Gaunt compared it to getting “people into the band”, and then to take those people on a journey, introducing them to more interesting wines.

Furthermore, the wine retailer’s Shop Local proposition enables customers to buy stock available at their local store, in real time, for free collection within four hours or next-day home delivery. This, and its combination of D2C offerings, has led to ecommerce sales accounting for more than 20% of Majestic’s retail revenues in 2022/23.

Watch the full conversation with Matthew Gaunt on demand below, with all SubX World presentations available here:

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