Specialist wine retailer Majestic – which operates a unique fulfilment model with each of its 208 stores benefiting from its own dedicated van – is set to bolster its delivery offering by teaming up with on-demand courier Gophr.
The nationwide tie-up with Gophr, which has been successfully trialled in regions including London, Carlisle, Shrewsbury and Yeovil, will allow customers to benefit from rapid same-day deliveries, while supporting Majestic’s existing network of delivery vans.
Customers placing large orders of wines, beers and spirits in Majestic stores can request for their baskets to be delivered to their homes within hours, via Gophr’s on-demand fleet of couriers operating across the UK. Customers ordering online will continue to benefit from Majestic’s same-day click and collect or next-day delivery options.
The Gophr partnership will also help Majestic to service increased order volumes during peak periods, and cover colleague absences through sickness or annual leave, by drafting in fleet cover from Gophr at short notice.
Gophr will provide fleet cover for all of Majestic’s stores in the mainland UK, allowing the retailer to call on its network of delivery drivers to fulfil orders to retail customers and on-trade venues. Majestic’s dedicated on-trade sales division, Majestic Commercial, now supplies more than 3,000 gastropubs, bars, restaurants and other hospitality venues throughout England, Scotland and Wales.
John Colley, Majestic CEO, said: “We know that our customers value the convenience and flexibility of getting expert advice from our store colleagues and paying for their orders in person, before having their wines delivered to their doorsteps at a later date. This exciting new partnership with Gophr gives our customers the added option of having those large in-store purchases delivered to their homes within a matter of hours.
“Gophr will also offer on-demand support to our existing fleet of more than 200 vans, beefing up our delivery capacity whenever we need it. This provides vital reassurance for our retail and on-trade customers that they will receive exactly what they have ordered from us, exactly when they need it – even during our summer, Christmas and Easter peaks.”
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