Mamas & Papas is expanding its pre-loved pushchair initiative to seven stores across the UK.
Following an initial launch at Mamas & Papas’ outlet store in Huddersfield, the service will now be available in the Leeds, Nottingham, Croydon, Gateshead, Birmingham and Cardiff stores on a first-come, first-served basis.
As a result, all proceeds made on the pre-loved offering this month will be donated to Oxfam to support its Second-Hand September initiative.
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The pre-loved initiative is part of the company’s ‘Loved for Life’ initiative which offers customers a range of sustainable services, ensuring that essential baby products can be reused, refreshed or recycled, extending the life of items such as pushchairs as well as baby clothes.
In fact, the recently published RetailX UK Fashion 2023 report found clothing to be the most popular item purchased second-hand.
Oxfam added that choosing second-hand fashion extends the life of clothes, reducing the need for brand-new clothes that produce climate-damaging emissions when they are manufactured.
“We are delighted to be rolling out our pre-loved pushchairs to more stores across the country,” Mamas & Papas CEO Nathan Williams said.
“All of our products are designed to last and can be used for multiple generations. However, wear and tear can happen over time but, with a little maintenance, they can keep performing as good as new and be reused for years to come.”
Williams added: “That’s what ‘Loved for Life’ is all about – it delivers upon our continued passion to provide our parents with a market-leading range of circular services to help maintain, refresh, reuse or even responsibly recycle much-needed items, as well as reducing the number of items which end up in landfill.
“Thanks must go to our customers for enabling us to give their well-loved products a new lease of life and help create a truly sustainabile service that not only helps care for our planet but provides for future generations to come.”
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Discover more in the full RetailX UK Fashion 2023 report, which found that while fashion consumers are among the keenest to shop sustainably and ethically, retailers and brands don’t always make it easy.